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“Mutelu,” the belief in lucky charms and spiritual objects, is big business in Thailand
2024-08-29
Thailand’s economic growth has been sluggish, but one industry has been defying all odds - the “Mutelu” industry that caters to the demand for spiritual objects like lucky charms or amulets. Mutelu has become such a profitable trend that it has become a marketing strategy, and Thailand’s Department of Tourism is also starting to promote Mutelu tourism.