Video

“Mutelu,” the belief in lucky charms and spiritual objects, is big business in Thailand

2024-08-29

Thailand’s economic growth has been sluggish, but one industry has been defying all odds - the “Mutelu” industry that caters to the demand for spiritual objects like lucky charms or amulets. Mutelu has become such a profitable trend that it has become a marketing strategy, and Thailand’s Department of Tourism is also starting to promote Mutelu tourism.